Shovava is a uniquely creative fashion label based in the hinterlands of Byron Bay, Australia. A fusion of hand painted artworks and high end materials and processes, the Shovava range expresses the beauty and power of transformation and becoming.
The label has it’s origins in the mid 2000’s when lead artist and designer Roza Khamitova (whose childhood nickname was Shovava, meaning cheeky & playful!) began selling her handmade and hand painted tops made from recycled men’s tees on the streets of New York. Prior to this she had spent eight years in the New York fashion industry working for such notables as DKNY, David Bitton, and Skechers.